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Suzuki Grand Vitara to Feature ADAS, Expected to Debut in Q1 2024


Kepoen.com-Suzuki Grand Vitara to Feature ADAS, Expected to Debut in Q1 2024 - In an effort to enhance sales performance and compete with other manufacturers, Maruti Suzuki plans to introduce Advanced Driver Assistance Systems (ADAS).

This marks a historic milestone as it is the first time the company is combining safety and driving assistance features. The Grand Vitara equipped with the Active Safety System is expected to be available in the first quarter of the fiscal year 2024. 'While companies like Tata, Hyundai, Honda, Kia, etc., have already started offering ADAS level 2, Maruti Suzuki aims to make this technology a selling point with a broader retail reach.

The company has already initiated discussions with ICAT (International Centre for Automotive Technology) for testing at the Manesar track. Upon completion, the company intends to position the SUV as a highly secure vehicle for the public,' said a source.

The new variant is expected to be priced Rs 50,000-75,000 (approx. $675-$1,010) higher than the existing model. The Grand Vitara will undoubtedly feature ADAS level 2, a set of electronic safety functions designed to enhance driver, passenger, and pedestrian safety by minimizing the risk of accidents.

The vehicle will be capable of assuming control of steering correction, acceleration, and braking in certain situations with the assistance of an ECU (Electronic Control Unit). It will also offer autonomous obstacle avoidance and automated parking.

The ADAS-equipped Grand Vitara will be manufactured by Toyota Kirloskar Motor (TKM) as part of the collaboration between Suzuki Motor Corporation (SMC) and Toyota Motor Corporation (TMC). The units will be produced at TKM's facility in Karnataka, where the Hyryder (rebadged Grand Vitara) is also manufactured.

On the other hand, Toyota is also set to launch the Hyryder with ADAS, although the company has not made an official announcement yet. This addition of features aims to make their products more competitive in the Indian market.

The New Grand Vitara will compete with other vehicles equipped with ADAS, such as the Kia Seltos, Honda Elevate, Toyota Hyryder, and the Hyundai Creta facelift (scheduled to be launched in March 2024).

According to another source, Maruti Suzuki initially planned to launch this model in the third quarter of 2023. However, due to semiconductor shortages and other component challenges faced by Toyota India's factory, as global suppliers have been unable to meet the required quantities, the launch was delayed. The company is simplifying the entire process and has already ordered key electronic components such as radar, sensors, and cameras for both Hyryder and Grand Vitara.

'Mid-range SUVs like the latest Kia Seltos now offer superior features compared to Suzuki. Therefore, the Grand Vitara needs to be upgraded quickly to serve highly aspirational customers in this segment who prioritize ADAS as a top priority,' said Puneet Gupta, Director of S&P Global Mobility (India & ASEAN Automotive Sales Forecast).

According to 6Wresearch, a global market research and consulting company, the penetration of ADAS in the domestic passenger vehicle market reached around 3.4 percent last year. It is expected to increase to 4.2 percent by the end of 2023. The proportion of vehicles supporting ADAS is predicted to triple to 12.4 percent by 2030."